Telling good stories.
Sounds simple enough, right? It sure is — until you start doing it yourself and realize it’s harder than you thought. Sometimes you just can't even get started. After all, good storytelling is a complex task combining both creative writing and journalism.
But what exactly does that mean? Good question, and we've got some good answers.
- Most, if not all, good stories involve some kind of conflict/tension. There should be some obstacle/challenge to overcome.
- There should be an individual “hero” in the story. We must be able to cheer for the hero, especially if the hero is you.
- The story must be captivating. You want it to still be on their minds the next day, and the next. And there’s nothing more fascinating than a personal story about how someone overcame adversity and emerged victorious.
- Above all else, the story must be real, personal, authentic, and true.
The truth is, it all boils down to authenticity. If your story is true, and if you're honest in telling it, the rest will fall into place. We're positive about that.